Strong brands start with strategic identities

Through creation processes based on research and insights, we help brands establish an emotional and strategic connection with their target audience. While building a value-driven, distinctive, and long-term brand perception, we design brand positioning, messaging architecture, visual language development, and moodboard processes with a holistic approach.

With our research-driven approach, we analyse the brand’s sectoral position and target audience, developing identity solutions that are highly distinctive and long-lasting. Through moodboards, logo systems, corporate materials, and digital adaptations, we ensure your brand creates a cohesive perception across all touchpoints. We believe identity systems should be not only aesthetic but also strategic, sustainable, and measurable. Therefore, we don’t just design — we also test their feasibility, optimise across all channels, and provide ongoing guidance.

Here are a few of the brands we've collaborated with to create digital experiences. Ready to bring the next project to life together?

Since 2009, we’ve delivered over 600 projects.

Services

We offer versatile solutions that integrate strategic planning with creative production throughout the brand identity creation process.

Brand Naming

As one of the most critical steps in the branding process, we approach naming with a strategic, creative, and audience-focused mindset. By analysing industry dynamics, your brand promise, and long-term positioning, we develop name proposals that resonate both functionally and emotionally. We test name options for registrability, domain availability, and suitability for multilingual use before presenting them.

Brand Strategy

We develop long-term strategic plans grounded in the brand’s essence, goals, and competitive position. Our strategies align brand identity with organisational vision to create a cohesive process that fosters a strong, harmonious identity in line with your brand culture, driving success.

Website Design & Content Strategy

We ensure that visual systems and brand messaging are consistently reflected in the digital experience. With UX-focused website design and SEO-optimised content planning, we establish sustainable coherence at your brand’s digital touchpoints.

Brand Identity

We create distinctive and scalable visual identity systems aligned with brand strategy. Logos, typography, colour schemes, and visual hierarchy are designed holistically to reflect the brand’s personality.

Brand Messaging

We craft brand messages that emotionally connect with the target audience, are strategically compelling, and align with brand values. Text frameworks are developed to maintain consistent brand voice and tone across all communication channels.

Brand Guidelines

During the brand identity development process, we produce comprehensive brand guidelines to help you understand and express your brand effectively. These easy-to-use documents serve as a foundation for all brand interactions, ensuring consistent and authentic representation across every touchpoint.

Marketing Materials

We design all printed and digital materials—such as brochures, flyers, and posters—in line with your brand identity, delivering creative solutions that engage your target audience effectively. Our content is visually compelling and results-driven.

Social Media Kit (Templates, Profile Designs)

To professionally shape your brand’s social media presence, we provide comprehensive social media kits including profile visuals, templates, and content systems. These kits facilitate visual consistency and accelerate content production workflows.

Production

We produce high-quality videos, photography, and motion graphics that reflect your brand story. Our production process focuses on strategic messaging, visual coherence, and engaging your target audience.

Experiential Marketing

We design one-to-one, emotionally engaging interactions with your audience through experiential marketing events. Combining creativity with strategy, we create memorable experiences that amplify your brand’s impact in the physical world.

Video & Logo Animation

For social media and digital platforms, we develop eye-catching, animated video intros and outros, as well as animated logo versions integrated with your brand language. These enhance both the aesthetic appeal and functional strength of your content.

Highlights from Our Branding Projects

Process

Our corporate identity design process goes beyond producing visual outputs; it aims to align all strategic, semantic, and experiential layers of a brand.

Brand Discovery & Strategic Positioning

(1)

The brand’s core structure is defined using SWOT analysis, archetype modelling, and market segmentation techniques. In this phase, both the current brand image and the desired market positioning are identified to create a strategic roadmap. Positioning maps, informed by in-depth research, clearly highlight the brand’s points of differentiation.

Brand Audit

(2)

All existing brand assets are reviewed systematically—logo usage, colour consistency, tone of voice, digital visibility, and physical applications are evaluated using measurable criteria. This audit examines both the technical integrity of files and the impact on brand perception, identifying areas for improvement.

Persona & Target Audience Segmentation

(3)

Detailed audience profiles are created based on demographic, behavioural, and psychographic data. Each persona’s decision-making drivers, touchpoints, and content consumption habits are modelled through segmentation matrices. These insights shape the language, visual direction, and experience design across all brand communications.

Brand Values & Verbal Identity

(4)

The ideological foundations of the brand—its mission, vision, and values—along with its communication style, are defined at this stage. The building blocks of verbal identity—message hierarchy, brand promise, and tagline proposals—are developed to align with the brand’s strategic positioning. The tone of voice is detailed for implementation across all communication platforms.

Logo Design & Variations

(5)

The logo system is not merely a visual symbol; it ensures the sustainability of brand identity across all digital and physical environments. Scalable vector formats are created alongside monochrome, reversed, and icon-based variations. Favicon, app icon, and micro formats are optimised for platform-specific use cases.

Colour Palette & Typography System

(6)

The colour palette, reinforcing the emotional perception of the brand, and typography systems, supporting readability, are defined with technical specifications. Colours are documented with HEX, CMYK, RGB, and Pantone values; typefaces are selected and tested for hierarchy (headlines, body text, CTA, etc.) in both digital and print media.

Visual Style & Grid System

(7)

The graphic language that shapes the brand’s visual perception is established at this stage. Grid systems, photographic approach, illustration styles, and icon sets are defined to align with the brand identity. This system ensures a cohesive visual structure across UX design and marketing materials.

Corporate Material Design

(8)

All corporate assets—from business cards to email signatures—are designed in line with brand guidelines. Materials are prepared at print-ready resolution and in both Adobe and production-ready formats, optimised for digital distribution and physical print. Each design is adapted to suit corporate hierarchy and communication habits.

Brand Guidelines

(9)

Detailed documentation is created covering logo usage, typography structure, colour application, visual styling, and verbal identity components. This guideline serves as a reference for maintaining brand consistency across digital platforms, printed materials, and internal use. It includes usage restrictions and example scenarios.

Application Examples (Mockups & Real-Life Brand Touchpoints)

(10)

Sector-specific mockups are created to demonstrate how the corporate identity performs in the real world. Through web interfaces, social media posts, product labelling, and physical space applications, the brand’s identity becomes visually tangible. This step translates abstract identity systems into real-world scenarios.

Delivery & Formatting

(11)

All creative assets are delivered in both editable and ready-to-use formats. Files are organised with source versions (AI, PSD, Figma) and export-ready formats (PDF, PNG, SVG). Optionally, all brand materials can be integrated into a centralised digital portal (e.g. website) for streamlined brand asset management.

We deliver creative solutions, innovative strategies, and end-to-end projects to maximise the potential of your industry.

Defense Industry

For the defence industry, we design strong, authoritative, and trust-driven brand identities. We support institutional prestige with a precise visual language that aligns with NATO and military standards, using a sensitive tone of voice to convey security and credibility. From logo systems to operator interfaces, we ensure strategic consistency across all brand touchpoints.

3E EOS UX/UI website tasarım, insan makina arayüz tasarımı projesinden marka bilinirliğini, ihracat hacmini artırmak ve ürünlerini tanıtmak hedeflendi.

3E EOS Savunma Sanayi UX/UI EOS Controller Mobil Uygulama Tasarım Geliştirme Projesi - Kontrol ekranı tuş tasarımı

Cybersecurity

We craft brand identities centred around the ability to manage invisibility and build trust in the face of digital threats. For this sector, we use clean lines symbolising technical precision, dark UI-compatible colour palettes, and logotype systems that integrate seamlessly with product interfaces. Data-driven iconography and a trustworthy verbal tone are essential elements of these identity systems.

Netsmart strateji geliştirme, marka kimliği yaratma, animasyon ve B2B dijital pazarlama projesinde marka farklı bir noktada konumlandırıldı .

Retail

For consumer-facing brands, we develop eye-catching, memorable identity systems that support sales conversion. We ensure consistency across every touchpoint—from physical stores to digital channels—focusing particularly on product packaging, POS materials, and a cohesive visual language for social media.

Royal Canin, veri odaklı karar alma süreçlerini destekleyecek bir çözüm olarak UX/UI Dashboard Tasarım ve Geliştirme projesini geliştirdik.

Royal Canin dashboard projesi ile kullanıcı dostu arayüzler, güçlü teknik altyapı ve gerçek zamanlı veri entegrasyonuyla hedeflerine ulaştı.

Healthcare

We opt for dyslexia-friendly fonts in typography and pastel tones informed by psychological impact analysis. Our corporate identity systems are designed to be clear and accessible, aligning with patient communication materials, wayfinding systems, and digital form documentation.

İş süreçlerini sanal gerçeklik dünyasına taşıyan PanoramicWeb inovatif projenin UX/UI dashboard tasarımı için Merkur Design'ı tercih etti.

Industrial

We develop functional identity systems for industrial brands, taking into account engineering infrastructure, production workflows, and field conditions. We favour high-contrast, low-complexity logos compatible with printing machinery, labelling devices, and outdoor signage. Compliance with technical documentation, ISO labelling needs, and B2B communication materials are core components of the process.

TIMEX B2B dijital pazarlama ve website tasarım ve yazılım geliştirme projesinde markanın ihracat ağını genişletmesine odaklandık.

TIMEX Post Design / Kurumsal Sosyal Medya Yönetimi

Public Sector

We design brand structures for public institutions, municipalities, and NGOs that support reliable, simple, and versatile communication. Modular identity systems are developed for multi-departmental, multilingual, and multi-platform use, with visually impactful yet minimalist solutions that enhance social engagement.

IChO - TÜBİTAK UX/UI website tasarım ve yazılım, kurumsal kimlik tasarımı ve broşür tasarımı hizmetlerine yer verildi.

Technology

For tech startups and SaaS platforms, we build brand identities based on flexibility, modularity, and speed. Our logotype systems integrate seamlessly with pitch decks, investor presentations, and product interfaces, using vector formats optimised for animation and motion content. Colour systems are defined in accordance with digital screen optimisation and accessibility standards (WCAG).