We redefine the web and e-commerce experience with performance at its core

In the initial phase, we define the project scope based on target audience segmentation, user scenarios, and platform architecture (e.g., Shopify, Webflow, custom infrastructures). A sprint-based roadmap is created following Agile methodology, integrating timelines, budget, and conversion KPIs for iterative optimisation.

We conduct detailed analyses of industry-specific trends, competitor solutions, and user behaviours to shape the content strategy and interaction model. For e-commerce projects, we generate insights based on purchasing patterns, conversion blockers, and mobile-first usage habits.

We define potential user personas and map out the full user journey from discovery to checkout. Technical requirements specific to the platform—such as SEO criteria, product variation structures, inventory management, and payment/shipping integrations—are thoroughly analysed and integrated into the project.

We create page structures, navigation hierarchies, and content categories aligned with user tasks, content types, and platform goals. Menu designs, filtering systems, and content relationships are developed to optimise both user flows and search engine crawlability. SEO-friendly URL structures, content priorities, and micro-interaction points are also defined.

Low-fidelity prototypes of key pages (e.g., homepage, category, product, cart, checkout) are created to test navigation structure, content priorities, and user flows. These early wireframes simulate core interactions like filtering, product listing, and the cart process.

All screen layouts are drafted based on information architecture, content hierarchy, and conversion-oriented flows. CTAs, content blocks, and navigation elements are technically modelled to integrate into the design system.

Clickable, low-fidelity prototypes are used to validate user behaviours and test functional flows like product listing, filtering, and cart interactions.

A modular UI library is created, including typography, button styles, grid layouts, and interface components. This ensures consistency across projects and supports reusability and scalability.

User-friendly interfaces are designed with consistent performance across desktop and mobile, aligning with brand identity and prioritising mobile payment ease, clickability zones, and page speed. CTA placement, visual hierarchy, and flow optimisation are key focus areas.

Fully interactive, pixel-perfect prototypes simulate the final user experience with complete UI components. Stakeholder approvals and comprehensive user testing are conducted at this stage.

We conduct real-user testing to identify pain points in key actions like product search and checkout, enabling data-driven improvements.

Corporate websites and e-commerce platforms are audited against UX principles. Metrics such as bounce rate, checkout drop-off, and engagement rates help identify performance bottlenecks. Actionable plans are then provided to enhance user flows.

We develop scalable, performance-optimised interfaces using HTML5, SCSS, Tailwind CSS, and React. For platforms like Shopify, Webflow, or WordPress, dynamic content is structured through CMS fields, while custom builds involve optimised integration of static and dynamic components.

Back-end functionalities are built using WooCommerce, Shopify Liquid, WordPress PHP, or custom solutions. We configure key operations such as payment gateways (Stripe, PayTR, iyzico), inventory sync, and campaign logic to ensure full system integration.

We integrate front-end and back-end components through staging → production transitions. Deployment includes domain configurations, SSL certificate setup, and integration of analytics and performance monitoring tools. Store publishing on platforms like Shopify and Webflow is also completed at this stage.

We test variations of UI and content elements such as product page layouts, checkout flows, and campaign messages. Especially in high-conversion areas, we use data-driven insights to determine and optimise the most effective solutions.

User behaviour is monitored in real time using tools such as GA4, Hotjar, and Search Console. Interactions like scrolling, clicking, and form submissions are analysed.

Using analytical reports, user feedback, and conversion metrics, we implement ongoing iterative improvements to page structures, content, and technical foundations. This directly boosts SEO performance and conversion rates.