Makara

Challange

A unique brand identity needed to be developed that was easily distinguishable and aligned with customer expectations and the competitive landscape of the sector. Furthermore, the brand had to evoke a warm, friendly, and memorable personality.

The design process involved:

→ Creating a strong and unique logo that aligned with industry dynamics.

→ Selecting typography that accurately reflected the brand's character.

→ Developing a visual identity that conveyed a modern and trustworthy image.

Additionally, packaging designs that matched the brand identity were required for the restaurant's operational processes. These designs needed to be both visually appealing and functionally effective to enhance the user experience.

Result

A comprehensive design approach was executed to give Makara a warm and friendly brand personality. The chosen colour palette and typography were aimed at creating a strong and welcoming impression within the fast-food industry, ensuring direct engagement with the target audience.

A memorable and distinctive logo was created along with a typography style that improved brand perception. The logo was designed to be simple yet effective, perfectly suited for the quick-service industry. Coupled with bold and distinctive typography, this approach enhanced brand recognition and reinforced its presence in the market.

The packaging designs, in line with the brand identity, featured both aesthetic elements and user-friendly components. These designs incorporated fun and friendly graphics, ensuring a consistent brand experience across all customer touchpoints.