Borusan

Services

UX/UI Research and Design

Industry

Retail

The project developed for the Range Rover Evoque 2020 launch aimed to enhance the digital experience through an interactive website concept that allows users to create their own vehicles. Unfortunately, the launch could not proceed due to the COVID-19 pandemic, making it impossible to implement this interactive opportunity. Nevertheless, the project focused on developing digital marketing strategies, user experience (UX), and an interaction-oriented interface (UI).

Experiential Marketing

2020

Challange

The purpose of the website created for the launch was to provide users with an entertaining experience by establishing a unique connection with the brand. Using personalized questions and user preferences, experiential marketing methods were employed to enable users to design their own Evoque. This design approach aimed to reflect the unique character of the Evoque and offer an interactive user experience.

The project was meticulously detailed to represent the technology and design features of the 2020 Evoque model digitally. The website was structured to engage a wide range of users, with a user interface that highlights the vehicle's features and the Evoque’s distinctive design lines. To maximize the impact of the launch, the goal was to educate users about Evoque technology and provide a deeper interaction with the brand.

Result

Since the launch was cancelled due to the pandemic, the interactive experience planned for the website could not be offered to users, and thus, the project outcomes could not be assessed. However, the developed concept provided users with the opportunity to personalize their Evoque, creating an interaction-focused digital experience that reflects the brand’s innovative approach.