NotM!lk
Overview
NotM!lk aimed to differentiate itself in the vegan beverage market in London by providing a unique experience for its target audience. This project began with the development of a comprehensive digital marketing strategy that included a revamp of the brand’s corporate identity, product labeling, packaging design, e-commerce platform design and software development, and social media management.
Brand Analysis and Strategy
To quickly capture attention in London’s vegan beverage market, it was crucial to understand the competitive landscape and local consumer habits. By analyzing consumer expectations for vegan products and the experiences offered by existing brands, we were able to define the right positioning and strategies for NotM!lk to effectively reach its target audience.
We developed a strategy that supported NotM!lk’s growth potential by performing an in-depth analysis of the market and target audience. By considering market dynamics and consumer needs, we created a communication strategy that emphasized the brand’s unique values. This included steps to enhance brand awareness and strengthen customer loyalty.
2022
E-Commerce UI Design and Development
The goal for the digital platform was to create an experience that met users’ needs and attracted vegan beverage consumers in London to the subscription service. The platform required seamless navigation to allow users to easily explore and purchase products. Careful planning of the information architecture and UX/UI design was essential to ensure this experience.
We designed an e-commerce platform featuring a subscription model for daily vegan beverage orders, tailored to London’s user base. The information architecture was developed based on user research and UX data, making the shopping process intuitive. Using the Shopify platform, we created a user-friendly and functional interface that enhanced the overall shopping experience.
2022
Social Media Management
NotM!lk’s social media presence needed to be strengthened with not just product-focused content but also informative and inspiring content about the vegan lifestyle. We developed creative and unique content strategies for the brand, supported by motion graphics and 3D visuals, to engage users and create a robust social media management plan.
As part of this social media strategy, we produced content that was not only product-centric but also helpful and informative. The visual language, incorporating motion graphics and 3D visuals, helped establish a lifestyle-focused identity on social media, increasing user engagement. This approach enabled the brand to reach a wider audience and strengthen brand loyalty.
2022