Netsmart

Services

UX/UI Research and Design Website & ECommerce Branding

Industry

Cybersecurity

Netsmart initiated a comprehensive renewal of its corporate identity to strengthen its competitive position in the cybersecurity field, create a user-friendly experience, and enhance the brand's reliability. This process involved the development of innovative solutions across various areas, including visual elements that support the brand's objectives and a strong digital marketing strategy.

Netsmart strateji geliştirme, marka kimliği yaratma, animasyon ve B2B dijital pazarlama projesinde marka farklı bir noktada konumlandırıldı .

Branding

2023

Challange

As a company that embodies trust and innovation in the industry, Netsmart sought to visually differentiate itself through its brand identity. The primary objective was to create a strong and recognizable corporate identity and logo design while ensuring consistency across all identity materials and highlighting the brand's core values.

Result

The redesigned Netsmart brand identity effectively conveys a strong and trustworthy image, utilizing a green and navy blue color palette that represents sophistication and innovation. The logo was designed to reflect the brand's focus on trust and technology, while a consistent design language was established across all corporate identity materials.

Logo Animation

To introduce Netsmart’s new corporate identity engagingly, we developed a logo animation that communicates the brand’s message and connects with the target audience. The launch featured 3D animations aligned with the cybersecurity theme, showcasing the brand’s innovative approach.

UX/UI Website Design and Development

2023

Challange

The objective was to design and develop a modern, interactive, and trustworthy website that delivers a user-friendly experience. Optimizing UX and UI design based on user behaviour analysis was essential to ensure adherence to cybersecurity industry standards.

Result

We revamped Netsmart's digital presence with a UX/UI-focused website design. Using Figma, we created wireframes and prototypes to optimize the user experience. After completing the lighting demo and information architecture phases, we developed user-centered design elements.

The frontend and backend development stages were successfully completed, followed by extensive testing prior to the site's launch. We also integrated 3D animations into the website, providing a modern and engaging user experience that enhances Netsmart's brand identity in the digital landscape.