IChO – TÜBİTAK
Services
UX/UI Research and Design Website & ECommerce BrandingIndustry
Public SectorThe primary goal was to develop a user-friendly website and digital platform for participants from around the world for the 2020 International Chemistry Olympiad held in Turkiye in collaboration with TÜBİTAK. We sought to enable mentors, competitors, families, and instructors to easily access information while ensuring that users from diverse cultures could navigate the platform. This involved comprehensive efforts, including corporate identity creation, UX/UI website design, software development, mobile compatibility, content management, and brochure design.
Branding
2019
Challange
To create a unique corporate identity for the Olympiad, we adopted a design language inspired by chemistry and Turkish culture. The colour palette primarily featured turquoise, the national colour of Turkey, integrated with modern graphics themed around chemistry. This identity was consistently applied throughout the project, from the website to brochure design, enabling IChO to develop a brand identity that resonates with both international and local audiences.
Result
The corporate identity, reflecting both Turkish culture and chemistry themes, strengthened the brand image of the IChO 2020 project. The use of turquoise tones and modern graphics enhanced international recognition of the Olympiad and fostered a strong brand perception.
Website UX/UI Development
2020
Challange
We designed a website that takes into account user habits, allowing Olympic participants to easily access all relevant information about the event. The site was structured with an intuitive information architecture aligned with the corporate identity, providing users with smooth access to details about the Olympics and Turkey. The website was developed to ensure a fast, clear, and user-friendly interface to maximize user experience.
To enhance accessibility for mobile users, we incorporated Progressive Web App (PWA) technology, which offers a fast and seamless experience similar to that of a mobile application. This technology enabled uninterrupted access to Olympic-related content across different devices.
Result
The website, built with a flawless UX/UI design and mobile-friendly PWA infrastructure, served as an easily accessible information source tailored to the needs of IChO participants. This user-friendly design allowed mentors, competitors, families, and trainers to quickly obtain information about the Olympics and stay updated on event details.
Brochure Design
2020
Challange
A brochure titled “Catalyzer” was created to be distributed to participants during the Olympics. It was designed with a visual language that aligned with the corporate identity, showcasing important information about the event, local culture, and the Olympic program. The brochure was structured to ensure participants could easily find the information they needed.
Result
The Catalyzer brochure, provided to participants during the Olympics, was designed in accordance with the corporate identity and prioritized user experience. It included all necessary details, guiding participants throughout the event and reinforcing brand perception.
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