Arges Concept
Services
UX/UI Research and Design Website & ECommerce BrandingIndustry
IndustrialArges Concept, a Romania-based manufacturer of waste treatment systems, is dedicated to making the planet a more livable place. To enhance its reach and bolster its environmentally friendly image, the company launched a digital transformation project. This initiative aimed to integrate modern trends with its engineering expertise and industry experience while moving away from outdated technologies. Various studies were conducted, focusing on corporate identity, digital marketing, user experience-oriented website design, social media management, and digital brochure design.
Branding
2019
Challange
Arges Concept's existing corporate identity did not align with contemporary trends. The company undertook a redesign to create a new corporate identity that would reflect its strengths in the industry and highlight its commitment to environmental protection. The new logo and visual language were inspired by nature and effectively communicated the brand’s values.
Result
The revamped corporate identity conveyed Arges Concept's prestige and enhanced its image as an environmentally conscious and innovative brand. The nature-inspired visual language and logo aligned with the company's global mission of environmental protection.
Website UX/UI Design & Development
2019
Challange
To effectively connect with its target audience, the Arges Concept website needed a redesign that adhered to user experience principles while incorporating the brand’s corporate identity. The new website was developed to provide visitors with a high-quality experience, emphasizing the brand's services and eco-friendly products. The design prioritized mobile compatibility to ensure seamless access across devices.
Result
The user-focused website successfully increased accessibility to the brand, effectively showcasing Arges Concept's products and services. Its mobile-friendly design attracted a wider audience and facilitated improved communication with the target demographic.
Brochure Design
2020
Challange
To better present information about its products and services to potential customers, Arges Concept designed online brochures that reflected its corporate identity and supported its environmentally friendly image.
Result
The digital brochures effectively and quickly communicated Arges Concept's offerings to prospective customers. By adhering to the corporate identity, these brochures reinforced the brand's commitment to environmental sustainability and served as an essential promotional tool for a diverse audience.
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