Osmanlı Reklam

Services

UX/UI Research and Design Mobile & Web App Website & ECommerce Branding

Industry

Industrial

Osmanlı Reklam, one of Turkey's leading brands in outdoor advertising, sought a digital transformation to enhance its corporate identity and improve visibility and accessibility on digital platforms. This project encompassed a range of services, including corporate identity design, website design and software development, a 3D factory tour, 3D animations, and experiential marketing. The aim was to elevate the brand's prestige, establish effective engagement with the target audience, and reflect Osmanlı Reklam's commitment to quality.

Osmanlı Reklam UX/UI websitesi, markanın hizmetleri, kurumsal yapısını ve diğer önemli detayları içeren bir bilgi mimarisi ile yapılandırıldı.

Website UX/UI Design and Development

2017

Challange

The website was designed to align with Osmanlı Reklam's corporate image and user habits, featuring an information architecture that includes the brand's services, corporate structure, and other important details. It aimed to provide users with easy access to detailed information across the brand's service areas. The software infrastructure was developed to ensure fast, secure, and smooth operation on all devices.

Result

The user-friendly website, designed to facilitate easy information access, significantly strengthened Osmanlı Reklam's digital presence. The interface allowed users to swiftly access services, helping the brand reach a wider audience.

Interactive 3D Factory Tour

2015

Challange

A 3D factory tour application was developed to remotely showcase Osmanlı Reklam’s 20,000 m² production facility. This application enabled customers to explore the factory virtually, offering insights into the production process and quality standards without the need for a physical visit.

Result

The 3D factory tour and accompanying animations provided users with a closer understanding of the brand and highlighted Osmanlı Reklam’s industry strengths. These interactive applications enhanced customer experience and distinguished the brand on digital platforms.

osmanli-reklam-04-interaction-design-and-development-2

Web App: 3D City

2010

Challange

An intuitive interface was needed to allow users to easily explore projects. Complicated navigation could lead to user disengagement, while a convoluted animation could obscure the brand’s message. There was a need for users to see Osmanlı Reklam’s business portfolio in a coherent context.

Result

A 3D city animation was created to showcase Osmanlı Reklam's completed projects, providing a comprehensive presentation of the brand's work. All animation elements were developed using Cinema 4D to maintain a realistic appearance, allowing users to scrutinize the brand’s portfolio through a brief tour. This presentation effectively showcased Osmanlı Reklam's sector references in an impressive man

Branding

2016

Challange

The client requested revisions to its corporate identity materials and logo to enhance the brand's power, prestige, and memorability in the industry. The goal was to create a visual identity consistent with Osmanlı Reklam's corporate values, projecting a stronger image on digital platforms.

Result

The revamped corporate identity created a memorable brand image that underscored Osmanlı Reklam's leadership in the sector. This new visual identity enabled the brand to convey a reliable and professional image online.

To bolster the brand's strength and memorability in the sector, corporate identity materials and rebranding efforts were undertaken. A visual identity aligned with corporate values was developed, presenting a stronger and more professional online image. Basic design elements, including the logo, colour palette, and typography, emphasized the brand's leadership role in the industry.

Production

2013

Challange

Experiential marketing strategies were implemented to highlight Osmanlı Reklam's areas of expertise and quality standards. Production endeavours were carried out to detail the production facilities and processes, contributing to the brand's professional introduction on digital platforms.

Result

Production studies that detailed Osmanlı Reklam's processes underscored the brand's quality standards and professional structure. These efforts enhanced the brand's prestige within the sector and contributed to a strong brand perception in the digital space.