Mindrome
Services
UX/UI Research and Design Dashboard & Product/MVP BrandingIndustry
RetailMindrome, a co-working space located in Silicon Valley, embarked on a digital transformation project to provide its users with an energetic, creative, and inspiring brand experience. The main objectives included creating a distinctive brand that resonated with Mindrome's entrepreneurial audience, designing a website that reflected the brand's vibrancy and creativity, and developing a reservation system that offered an excellent user experience in the co-working space.
Branding
2017
Challange
A corporate identity study was conducted to reflect Mindrome's dynamic and creative spirit. The goal was to develop a lively and eye-catching brand that would attract the target audience’s attention. All products and visuals used in Mindrome's co-working space were designed to align with this energetic theme. This brand study resulted in a unique and memorable identity that highlighted Mindrome’s distinction in the market.
To further strengthen Mindrome’s brand identity and forge an emotional connection with users, a character design was developed that suited the vibrant environment of Silicon Valley. This character was crafted to emphasize the brand's fun and energetic identity, appealing directly to the entrepreneurial audience. It was incorporated into the brand's marketing materials and digital platforms, contributing to the creation of a unique brand image.
Result
The corporate identity study for Mindrome established an energetic and creative image tailored to the brand's target audience. This design not only reflected Mindrome's dynamic identity but also presented a memorable visual language that captured users' attention.
The energetic character design enabled the brand to establish a creative connection across its digital and physical environments. As a key element in Mindrome's marketing strategy, this character enhanced brand recognition and facilitated user engagement.
Interactive Reservation System
2017
Challange
The website was designed to align with Mindrome's target audience and brand identity, enabling users to effectively communicate with the brand. In the UX (user experience) and UI (user interface) design process, an experience-oriented approach was adopted, considering the habits and needs of the target audience. The website was enhanced with colours and visuals that reflected Mindrome’s energetic essence, ensuring the brand had a compelling presence on digital platforms.
An interactive reservation system was developed for Mindrome users to explore co-working spaces and make reservations. This system effectively transferred the experience of Mindrome's physical spaces to the digital realm, offering users a realistic visual experience. By incorporating gamification elements into the reservation process, the system aimed to create enjoyable interactions with the brand and enhance user loyalty.
Result
Through an experience-oriented website design, Mindrome effectively reached its target audience and established a professional presence in the digital arena. This platform enabled users to easily navigate and interact with the brand, allowing Mindrome to stand out in the sector.
The interactive reservation system provided users with a sense of walking through the Mindrome space while offering a fun and creative user experience. This system positioned Mindrome uniquely against competitors in the digital space while also strengthening user loyalty to the brand.
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