QUANTIFY
electricity control app
When it comes to online pet food shopping, the first name that comes to mind in Turkey is Royal Canin. This retail giant caters to its customers with over 50 stores and a sales area nearing 230,000 m2.
Apple IOS
Angular
ANDROID
Adobe
Talep
In this project we had several aspects to take care of:
- Build a consistent system for web, mobile application and in-store kiosks.
- Improve the overall site-map and category structure for the very wide range of products.
- Incorporate the many elements of inter-platform journey to produce a state of art omni channel experience that is unparalleled in the field.
- Meet several e-commerce and customer support related KPIs.
Yaklaşım
Our team of Analysts, UX and UI designers took the challenge of redesigning all the digital channels of the brand. Online shopping website, Mobile Applications, In-store interactive screens. After a long run of analysis, drafts and to and fro sketches we created a consistent fluent user experience across all platforms.
Sonuç
Unified experience across all platforms boosted sales on both web & mobile application improved customer support KPIs.
Designing in Accordance with Military Standards
The NATO and STANAG APP-6 standards define the structure and meanings of military symbols.
MIL-STD is a tactical symbology standard issued by the United States Department of Defense. It outlines the form, colour, and meaning of symbols used on military maps and tactical displays. This includes icon sets for friend/foe/unknown identification, units, vehicles, sensors, as well as methods for marking missions, routes, and zones. It also covers visual hierarchy and scalability criteria.
STANAG APP-6, developed by NATO, is the standard used by NATO member countries for military symbology. It enables interoperability between nations during joint operations by establishing a shared iconographic language aligned with NATO terminology.
Compliance with symbology standards requires careful management of visual density, preservation of readability, and reduction of cognitive load in interface design. In this context, it helps ensure a user experience that can be understood by any military personnel, regardless of language, thereby enhancing clarity and operational efficiency.
