3E: Thermal
Microsite
3E: Thermal Microsite was created as a dedicated digital experience for the BOA product, designed specifically for an end-user audience. Unlike other 3E EOS products, this project required a more narrative, engaging, and visually driven approach to introduce advanced thermal technology in an accessible way.
UX/UI Research and Design
Custom
Adobe
CSS 3
Figma
Google Fonts
HTML5
JQuery
GSAP
Challange
The main challenge was designing a microsite that presents detailed product information without overwhelming end users. The experience needed to feel immersive and intuitive, while clearly communicating the BOA product’s capabilities and value through a lightweight, focused digital format.
approach
We designed the microsite around a linear, scroll-based experience that guides users through the product story. Parallax effects and infinite scrolling were used to create depth and continuity, allowing users to explore features and details naturally without breaking focus.
Content structure and motion were carefully balanced to ensure clarity, performance, and accessibility across devices.
Result
The final microsite delivers a compelling introduction to the BOA product, combining clear information with an immersive interaction model. Parallax and infinite scrolling enhance engagement, while the streamlined structure ensures users can easily access key product details.
3E: Thermal Microsite successfully supports product launch communication by translating advanced thermal technology into an engaging, end-user-friendly digital experience.
