Versus Arts
E-Commerce
Versus Arts partnered with us to redefine its brand identity and connect more strongly with London’s art-focused audience. The project aimed to position the brand as modern, youthful, and visually distinctive within a highly competitive cultural landscape.
UX/UI Research and Design
Shopify
Adobe
Figma
Google Analytics
Challange
The main challenge was creating a visual identity that feels bold and contemporary without losing its artistic credibility. The brand needed a cohesive system that could translate seamlessly across logo design, marketing materials, and digital channels while appealing to a younger, art-savvy audience.
approach
We developed a modern visual language that balances strong graphic expression with clarity and consistency. The UX/UI approach focused on simplicity and ease of navigation, allowing the brand’s visual character to take the lead while ensuring a smooth and intuitive user experience.
All touchpoints, from branding to digital layouts, were designed to work together as a unified system.
Result
The final identity gives Versus Arts a bold and recognizable presence that resonates with contemporary art enthusiasts. With a clean yet expressive interface and a cohesive visual system, the brand now communicates its creative vision clearly while standing out across both digital and marketing platforms.
