Borusan
Launch App
This project was developed for the digital launch of the Range Rover Evoque 2020, focusing on creating an interactive and personalized brand experience. The concept explored how users could engage with the Evoque digitally by designing their own vehicle through an experience-led website, reinforcing the brand’s innovative and premium positioning.
UX/UI Research and Design
Native/Hybrid
Interactive Digital Experience
Adobe
Android
Apple iOS
Figma
Firebase
Challange
The main challenge was designing an experiential digital platform that goes beyond product presentation. The experience needed to reflect the Evoque’s distinctive design language and advanced technology, while allowing users to actively participate through personalization and choice.
Using experiential marketing principles, the interface was designed to educate users, highlight key features, and create a sense of ownership through interaction.
approach
We designed an interaction-focused website concept built around user preferences and guided questions. This structure allowed users to configure their own Evoque while exploring design details, technology, and character-defining features.
The UX and UI were carefully crafted to balance storytelling, education, and interaction, ensuring that the experience felt engaging, intuitive, and aligned with the brand’s premium identity.
Result
Although the physical launch could not proceed due to the COVID-19 pandemic and the experience was not released, the project resulted in a comprehensive digital launch concept. The platform demonstrated how personalized interaction and experiential design could be used to deepen user engagement and translate automotive innovation into a compelling digital experience.
