Shops
E-Commerce
SHOP’s is an e-commerce platform designed to go beyond product sales and support personal care and confidence. The project combined brand identity development with a user-centred shopping experience, creating a cohesive digital presence that reflects quality, trust, and ease of use.
UX/UI Research and Design
E-Commerce
Shopify
Adobe
Figma
Google Fonts
Challange
The primary challenge was establishing a sophisticated and reliable brand identity while designing an e-commerce experience that feels effortless and intuitive. The platform needed to guide users smoothly through discovery, selection, and checkout, while maintaining consistency and performance across desktop and mobile devices.
approach
We developed a modern visual identity that communicates quality and professionalism through refined typography and a carefully selected colour palette. In parallel, the e-commerce experience was structured around clear product categorisation, intuitive navigation, and a simplified checkout flow.
Wireframes and prototypes were used to shape a seamless journey from exploration to purchase. Special focus was placed on mobile performance, ensuring speed, clarity, and consistency across all screen sizes.
Result
The final platform delivers a strong brand presence paired with a clear and user-friendly shopping flow. Users can navigate products easily, receive relevant recommendations, and complete purchases without friction.
Optimised for desktop, tablet, and mobile, SHOP’s offers a fast, consistent, and visually cohesive e-commerce experience that reinforces trust and supports long-term brand growth.
