Hidromek
Interactive Experiential
Hidromek partnered with us to strengthen its digital leadership and create more direct B2C interactions. As part of the brand’s broader digital transformation, we developed an interactive fair application designed to replace traditional marketing tools and deliver a more engaging, conversion-focused experience at trade shows.
UX/UI Research and Design
Native/Hybrid
Product Launch Experience
Interactive Digital Experience
Adobe
Android
Angular
Google Play
Challange
The main challenge was enabling meaningful interaction with visitors in crowded fair environments. Traditional brochures were costly, static, and limited in engagement. Hidromek needed a digital solution that could present products interactively, capture attention instantly, and create a memorable brand experience.
approach
We designed an interactive fair application that allows users to explore Hidromek’s products digitally during events. The experience was structured to be intuitive, fast, and engaging, enabling participants to discover product information through interaction rather than passive reading.
The application was designed to work seamlessly in real-world fair conditions, supporting quick onboarding and smooth usage.
Result
The interactive fair application replaced traditional brochures with a dynamic digital experience. By encouraging direct interaction, the solution increased engagement, strengthened brand perception, and positioned Hidromek as a digitally forward-thinking leader within the construction equipment industry.
