Osmanlı Reklam
3D Street
As part of Osmanlı Reklam’s digital transformation, we developed a 3D city–based web application to present the brand’s completed projects in a unified and immersive way. The experience was designed to help users explore the portfolio within a coherent spatial context, turning project discovery into an engaging digital journey.
UX/UI Research and Design
Native/Hybrid
Interactive/Immersive
Adobe
Android
Cinema 4D
Challange
The main challenge was presenting a large and diverse set of projects without overwhelming users. Navigation needed to remain intuitive, while animations had to support clarity rather than distract from the brand’s message. The experience had to communicate scale and scope clearly, while keeping users oriented and engaged.
approach
We designed a 3D city model that represents Osmanlı Reklam’s portfolio as a navigable environment. Projects were placed within a coherent spatial structure, allowing users to explore references naturally through movement rather than menus.
All visual elements and animations were developed using Cinema 4D, ensuring a realistic look and smooth transitions. Interaction design focused on clarity, orientation, and performance.
Result
The final 3D city web app enables users to explore Osmanlı Reklam’s projects through a short, guided digital tour. The immersive environment highlights the brand’s scale and industry presence while making the portfolio easier to understand and more engaging. This experience strengthens brand perception and differentiates Osmanlı Reklam through innovative digital storytelling.
